Most advertising sells you an audience: men, 25–44, interested in cars. Motara sells you a vehicle. Build a campaign that reaches owners of a specific make, model and year — and nobody else.
Car audience
Knows what they drive
Car industry
Millions of drivers tell car sites what they own. Motara is how the car industry reaches them.
Campaign manager
Build a campaign around a vehicle rather than a demographic. Choose the makes, models and years you want — and the kind of page you want to appear on, from a vehicle lookup to a listing to a buying guide.
Social scanner
We read what the motoring world is actually discussing — the cars, the modifications, the brands — and show you where attention is moving. Including the cars nobody in your catalogue covers yet.
Dashboard
Real demand from real vehicles: which cars are being looked at, what their owners are spending, and how that shifts month to month. Not a survey — what people actually did.
Advertising channels
Connect the platforms you already buy on and see them beside your Motara campaigns. One view of what you are spending and what it is returning, instead of five tabs and a spreadsheet.
Moddy
An assistant that has read your data. Ask which vehicles are growing fastest, why a campaign underperformed last week, or what you are not stocking that people keep asking about — in a sentence, and get the chart back with it.
Your visitors tell you what they drive. That makes your inventory worth considerably more to a parts supplier than a generic banner ever could be — and you keep 90% of what advertisers pay for it.
Buy the parts of the platform you need and nothing else — whether you sell parts, buy media, or own the audience.
Know what the market is buying before you commit stock to a shelf.
Reach a driver because of the car on their driveway, not a cookie.
Own an automotive audience? Turn it into monthly revenue — the publisher tools cost nothing.
Publishers supply the audience, Motara understands the vehicle, advertisers reach the right driver.
A single script tag on the web, or a Swift package on iOS. Sessions, screens and vehicle context start flowing within minutes — no cookies anywhere.
Events resolve to a vehicle and a set of intentions: what they drive, what they have fitted, what they're saving for. Aggregated, never sold on.
Campaigns bid into that context by make, model and behaviour. Budgets are enforced server-side, and performance lands back in the same dashboard.
Five modules, bought in any combination. No ladder to climb, no feature held hostage in a tier above you — and the publisher tools are free.
Every module, one price — the whole platform without picking sides.
Motara isn't a pitch deck. Both sides of the marketplace are live and you can look at them.
An iOS app where drivers plan modifications with an AI assistant, priced against 33,893 real parts and 319 garage services. It runs the Motara SDK in production, which is how we know the data works before we sell it to anyone.
A working car marketplace running Motara ad units in four formats. Switch the vehicle in the corner and watch the creative change with it. No sign-up, no sales call — just open it.
Open the demoCreate an account, pick what's useful, and add the rest only when it earns its place.